The Los Angeles Sparks of the WNBA are running a promotion on the Web site of an organization that runs social events for lesbians. The team is offering discounts to tickets for four games, including one on June 14 that will kick off a gay pride celebration.

The promotion on GirlBar.com includes a party after the game at the Staples Center's Arena Club.

"I think what the Sparks have done is say, 'OK, no more head in the sand,' " Sandy Sachs, the co-founder of Girl Bar, told The New York Times. "Someone had to be the first to do it."